MEET ASHLEY SHAW, CPSM >> Director of Marketing
education:
Bachelor's in Journalism
University of Central Florida
certifications:
Certified Professional Services Marketer (CPSM)
HOMETOWN:
Daytona Beach, FL
CATCHPHRASE:
"Teamwork makes the
dream work!"
KNOWN FOR:
Enthusiasm, creativity and a good backup plan.
Ashley is an experienced professional services marketer with 18 years of professional experience, of which 16 years have been in the architecture, engineering and construction (A/E/C) industry. In that time, she has played a key role in more than $1B worth of pursuits won. Before entering the AEC industry, Ashley worked for Orlando Magazine and Where® Visitor Publications.
Ashley’s professional development and A/E/C community engagement extend beyond the office. She is a Board member of the Central Florida Chapter of the Society of Marketing Professional Services (SMPS). She is also a member of WTS International’s Central Florida Chapter and a former mentor for the UCF LEAD Scholars Program.
She is an alumna of the University of Central Florida where she majored in Journalism and minored in Business Administration. She is a proud member of Zeta Phi Beta Sorority, Incorporated. During her time at UCF, she was a four-year member of Marching Knights’ Starlet Knights Color guard, president of the John T. Washington Honor Society, a researcher in the Ronald E. McNair Scholars Program, founding member of the National Association of Black Journalists—UCF Chapter and member of Alpha Phi Omega National Service Fraternity.
When she’s not working, she’s seeking adventures with her husband and son, listening to good music, reading, weight training, or concocting plans to combat Murphy’s Law.